Week 8 EOC: Creative Content- LOGO-SLOGAN-RADIO COMMERCIAL

Sportivo Vodka, for the sportsman in you

Let's play the better way, Sportivo Vodka

EOC: Week 10: What are the benefits vs the features?

A product can be offered with varying features. A stripped-down model, one without any extras, is the starting point. The company can create higher-level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete.Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch07fig02> 

The benefits of this vodka is it's alternative to beer. This vodka can be mixed with several ingredients making an amazing refreshing beverage. You can also have it on the rocks. Avoiding the bloated feeling after a beer is another benefit of this pizza vodka, full flavor without the full feeling. Sportive Vodka, for the sportsman in you.

EOC Week 9: Three great mission statements

Three mission statements the I happen to like

Mi Carino Vodka or "My Darling Vodka", strives to give its customers an experience that will help them enjoy the little things in life that are otherwise forgotten in midst of hard times. Remember no matter what life throws at you, Mi Carino will always be there for you. By ENB Studios.

Some companies define their missions myopically in product or technology terms “We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever. Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.(Armstrong,Kotler.40)” corner Armstrong, Gary, and Philip Kotler. Marketing: an Introduction. Boston, MA: Pearson, 2011. Print

Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle. By live and on the fly

Here at Pikané, it is or job to serve you. Our customers are our future and we want to bring you the ultimate in high quality refreshment at a competitive price. Providing happiness is our number one concern and from factory, to store, to home, we can ensure that our taste will not change and our quality will always be high. By phils audio

WEEK 9 Cyber Shopping

The Item I would love to buy as I Cyber-shop it the Earthworks DK/50 Drum Microphone Kit

 is a three-piece microphone set that which has an omnidirectional condenser microphones and an SR30 cardioid condenser microphone. I will achieve detailed and it is the best for recording drums. This is a set and it consist of additional pieces  include three foam, windscreens, mounts, and a storage case mounting clamps, also it has a stainless steel windscreen for the SR30.

The omni mic is used over the drum the SR30 is used at a 45% angle on the kick and it also includes a level pad and a kick pad to control the frequency and attenuation.

Two  QTC50 omni mic’s  are also included and they go overhead. The price is $3,999.00

Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” ”Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011.http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02fig06 At Sportiv Vodka we are checking our progress on a regular basis keeping up with what works or doesn’t work. Doing taste test and getting input from our perspective customers. Our focus is on doing what it takes so we will stay on top. We are focus on the What; ‘Sportivo Vodkas’ (pizza/Italian flavored spitits) the Why; ‘an alternative to beer’, the Where; ‘any sporting event, and When; game day party and just because’ when, ‘right now’ but in the implementation process analysis, planning, implementation, and control are our main four factors of implementing this companies vision, turning our plan into.

Price

 “Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products”. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09boxs17>

Our product will be competition-based, we will match or beat those prices. Our goal is to beat our biggest competitors based on pricing alone. Similar products are available from multiple sources, so based on what the competition is charging we will stay competitive. This pricing strategy may be difficult in the beginning to maintain; because it provides very Our Sportivo Vodka we will be able to gain enough momentum to grow. The pricing per bottle, 16z Sportivo Vodka 1.75L bottle costs will average $20-$28.99, a 750ml bottle is $15.99 and a 375ml bottle costs around $9.00. It will be 80 proof (40 percent alcohol), which is the ordinary strength of most vodkas and “Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09lev1sec2>

Distribution

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage”.)Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011..<http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg312> Our distributers will consist the company designated to provide our water, our distillery expenses which include the ethyl alcohol and the filtration process, our flavoring (Italian sausage and spices), packaging, display advertisements “Conventional distribution channel, A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch10fig03>