Objectives

“These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives.” We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Developing Sportivo Vodka and the first choice of spirits during any sporting event. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability keeping production costs at no more than 30% of revenue. Our aim in maintaining a quality experience with our sportsman and serious vodka drinkers will increase overall excitement about our product.

“An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind. Table 12.1 lists examples of each of these specific objectives.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch12lev2sec6>

Business Mission Statement

 "The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio. Then each business and product unit must develop detailed marketing plans in line with the company wide plan (Kotler, Armstrong 61)"Sportivo Vodka is a spunky, imaginative company whose aim is to offer quality flavors to our vodka at moderate pricing.with our process of infusing flavors and adding natural ingredients we have designed an amazing product for the sportsman in you. We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability and maintaining a quality experience with our sportsman and serious vodka drinkers in mind. "Marketing contributes to strategic planning, and the overall plan defines marketing’s role in the company. Strategic planning involves developing a strategy for long-run survival and growth. It consists of four steps: (1) defining the company’s mission, (2) setting objectives and goals, (3) designing a business portfolio, and (4) developing functional plans. Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 61. Print.

Week 8 EOC: Creative Content

Sportivo Vodka, for the sportsman in you

Let's play the better way, Sportivo Vodka

The name Sportivo derives from the Italian word sportsman. Sportivo Vodka is a unique blend of pizza in your bottle. After tasting this combination of flavors, you will never want to reach for a beer again. Sports and pizza go together like movies and popcorn, so why not have a pizza flavored Vodka that gives you the refreshing   twist of game day

The advertisement of Sportivo Vodka is target is the athlete, the sports fan or the casual drinker. The bottle will carry the logo, in a variety of colors, preferably team colors. I will create a 30 second radio spot that will capture the audience in the intro. the desire is to also create a memorable jingle, as catchy as the  “NFL football theme song Compilation” The jingle should be so catchy that the nondrinker will sing it.

The advertising placement will appear on some of the more popular sporting and fantasy football websites. A 30 second commercial spot will air on shows like, “ESPN Radio”, “Mike and Mike in the morning”, and the “Jim Rome Show”. The commercial will air daily right before happy hour and have a heavier rotation on game days.

I will also create a logo that will be interchangeable in the color scheme.

 Why not a pizza flavored Vodka for the sportsmen in you?  

"For most advertisers, the Super Bowl ad itself is only the centerpiece of something much bigger. Long after the game is over, ad critics, media pundits, and consumers are still reviewing, rehashing, and rating the commercials. Advertisers don’t usually sit back and just hope that consumers will talk about their ads. They build events that help to boost the buzz. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/05/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg400>

Let’s play the better way, Sportivo Vodka

Week 7 EOC: The Pitch

Sportivo Vodka

Our Vodka is made from a delicious mixture of Italian spices and infused with the flavors of Pepperoni and Italian Sausage. This flavorful Vodka is known as the symbol of the avid sports fan. Our delicious mixture consists of oregano, sage, basil thyme, rosemary and a savory bay leave along with the sensational savory infused meat flavor. The carnivorous cocktail has the aroma of Pizza and is one of the leading vodkas, with no sugar added and water from the Alps, theis the sportsman Vodka of choice. These days, you’re likely to find ads—well, anywhere. Taxi cabs sport electronic messaging signs tied to GPS location sensors that can pitch local stores and restaurants wherever they roam. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg396

If you have ever desired the experience of pizza, having this fabulous Italian pizza Vodka will make you ready for game day. Superior qualities of Pizza flavored vodkas are delicious and compliment a variety of mixed drinks. This Vodka mixes well in a, Bloody Mary, it adds to a refreshing martini and mixes the best in a “Caesar” which typically contains Sportivo Vodka Clamato, a blend of tomato juice and clam broth, hot sauce and Worcestershire sauce. This Vodka also goes well with any meal.

We are enthusiastic about our product and we all have a sportsman in us.

Sportivo Vodka, for the sportsman in you.

Week 6 EOC: Me x 3

The three  most important things that represent me are, My laptop, my pink macbook pro. I use it for everything and I don't leave home without it.

 

Lifetime Fitness is next on my list. Everyday at 4:30 am I am greeted with a big smiles from the staff at the front door. I enter and begin my routine, some days I do boot camp and other days it's weight lifting, and when I am done I precede to the steam room to relax. I love to get my day going with a great workout to really gets the blood flowing, then i am eager for the rest of my day.

 

No one can complete their beauty regimen without the best lipstick ever, this is absolutely a must have, Mac lipstick. I own so many amazing colors that compliment my skin, you can never go wrong with Mac's lipstick or studio tech foundation.

Week 5 EOC: Social Networks and Job Hunting

Facebook, blogs, twitter, linkedn, and other social media networks are a place for everyday web enthusiasts, to go and socialize with others, meet new people, learn about everything, and even job search.

Is Facebook changing? Will they take over traditional job sites? It is possible. One reason is it’s free. I’m not so sure I would want and employer to go to my facebook page or even browse. I recently found out that some companies have a department specifically designed for social networks. They use facebook and other sites even blogs, to get personal information on new hires or see what you talk about; they also look at those risqué pictures that you don’t really want your mother to see. Facebook's use as a job recruitment efforts have just begun but should be in full swing by 2012. The appeal is growing; even resumes are set up as websites and blogs. I visited a website who’s motto is “Don’t send a resume. Tell your story”. This site is a resume website, re.vu.com. It definitely will grab the attention of an employer, so as we see a change in social networking we will also see a change in our job seeking methods. Some recruiters say they have all but eliminated their spending on job sites. The alternative is also the use of Craigslist, taking advantage of free method of recruiting employees.
Light8, Joe. "Recruiters Troll Facebook for Candidates They like." 8 Aug. 2011. Web.

Another trend is the Brand Ambassadors, what better way to get your product out than having someone who has embodied the image, demeanor, and appearance of your company. Ambassadors love there product so much, that pay isn’t always an issue; some love the perks of getting free products, discounts and party invites. Turning everyday consumers into brand ambassadors has become the more cost effective method of marketing. Brand companies are more common now than ever, and  the growth will continue. Conventions, events, festivals, parties, someone is always pushing a new product, what better way to advertise than having several people wearing or serving something with your product name on it. Armstrong, Gary, and Philip Kotler. Marketing: an Introduction. 10th ed. Upper Saddle River, NJ: Prentice Hall, 2011.143. Print.

Technology is taking over, In the palm of your hand you can find info on the latest jobs, send a resume, have a meeting, or socialize with your friends. The world is endless, we should expect anything to be possible, and we must be open for change. Traditional job seeking, socializing and advertising won’t exist. So I guess we should go with the flow, enjoy the, technology, social networking, ieverything, new world. I promise it  will be fun, just keep up.

WEEK 4 EOC: There's an AP for that

There’s an app for the! Everywhere you go, every problem you have, you will find that “There’s an app for that”. I have always wondered just how far can we go with applications? In my research for new apps I have discovered that there is room for improving existing apps, just as the iPod, iPhone and other electronics have been improved, so is the need for improving the existing ones. “At Google, researchers are trying to make a currently unrealized future a reality by investing heavily in research into computer vision. Barra says the public face of that work is Google Goggles. When he travelled to Prague he explored the city by pointing his Goggles app at buildings and landmarks; it recognized each location and served up web pages on their history. "Our ability to understand the visual world is only just beginning to develop," he says. "We can't understand 3D or heavily contextualized objects, but we will get there in a few years. It's a canvas we are beginning to paint on. ”Barra, Hugo. "A Brave New World: the Future of Smartphone Apps." Latest News, Sport and Comment from the Guardian | The Guardian. 27 Aug. 2010. Web. 01 Nov. 2011. <http://www.guardian.co.uk>. The idea of visiting somewhere without physically being there is an amazing concept. Currently with Google Earth you are able  to zoom in to someone’s front door, go up and down the street and even visit other countries, but to be able to go into buildings and have a more extensive experience is hear now. 
The app that I would love to create is your hotel room. We can call it home away from home. What you would do is snap a picture with your smart phone of the four corners of your favorite room in your house. When you arrive at your hotel, your room would look almost identical to the room in your house. There are several ways it could be done, for example there could have a virtual image, or the hotel could create thin, easily removable wallpaper, something that resembles a car wrap. I am sure there are other ways it could be done but I think the vision is a start to something great. This is a few of the apps the were thought of in 2008 and we are currently using them 1) Use iPhone to tag people. You can already take a picture and assign it to a contact. It is just a matter of time before these pictures will available to a search engine, doing it on the phone will be quick and fun. 2) Paperless Receipts & Digital Business Cards. 3) Physical Browsing & Digital Shopping. Iskoid, Alex. "12 Future Apps For Your IPhone." ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking and Social Media. 12 Mar. 2008. Web. 01 Nov. 2011. <http://www.readwriteweb.com>.So in reality, anything is possible.