Situation or SWOT Analysis

“The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities (Armstrong & Kotler, 56)”.

The Strengths of Sportivo Vodka are 1. the amazing flavored of our vodka, and our focus on taste. 2. Vodka has topped the sales of spirits in the US. 3. An affordable pricing. 4. High-quality products with a personal touch and a distinctive taste are easy to market. 5. This product is available year round. 6. A fine-tuned combination of Italian ingredients, spice and meat flavors. 7. Our product is being introduced the carnivorous cocktail craze and will be marketed to last. 8. Since our sportsmen know a lot more about alcohol than they used to they are ready for something new and they don’t want to be limited to beer. Our Weaknesses may be that 1. Sportivo will compete with other spice and meat flavored Vodkas, like Bacon Vodka 2. Meat and spice flavoring is new to the market and it will take creative marketing. 3. Production will take more time 4. The Italian sausage and the pepperoni will increase production cost. 5. Labeling may play a factor in raising cost. Our Opportunities may consist of 1. Sporting events are all year long 2. Advertising can be done though fantasy football sites, which currently have beer advertisements regularly. 3. Las Vegas offers Sports book areas, which would be a good opportunity to launch product. 4. Sports bars offer opportunities for special event promotions. Then there are the Threats and they are 1. Not every one is fond of meat cocktails 2. Increase competition of unique flavored Vodkas like meat lover’ cocktails 3. Product becoming unpopular on the down side of the craze 4.increased competition. “In addition to being good at the marketing in marketing management, companies also need to pay attention to the management.” Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 55. Print.

 

Target Market Strategy

A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. Vital Source Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec10>

We have a specific focus that will help us find and nurture a strong customer base. We have narrowed our company's focus to a specific demographic, the 'sportsman'. Our company is an expert in the area of sports, vodka and pizza; we have combined the three and are focusing specifically on the sports enthusiast.  And we are the authority on sports pizza and vodka our name defines us  narrowing our market to the sportsman in you.

Objectives

“These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives.” We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Developing Sportivo Vodka and the first choice of spirits during any sporting event. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability keeping production costs at no more than 30% of revenue. Our aim in maintaining a quality experience with our sportsman and serious vodka drinkers will increase overall excitement about our product.

“An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind. Table 12.1 lists examples of each of these specific objectives.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch12lev2sec6>

Business Mission Statement

 "The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio. Then each business and product unit must develop detailed marketing plans in line with the company wide plan (Kotler, Armstrong 61)"Sportivo Vodka is a spunky, imaginative company whose aim is to offer quality flavors to our vodka at moderate pricing.with our process of infusing flavors and adding natural ingredients we have designed an amazing product for the sportsman in you. We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability and maintaining a quality experience with our sportsman and serious vodka drinkers in mind. "Marketing contributes to strategic planning, and the overall plan defines marketing’s role in the company. Strategic planning involves developing a strategy for long-run survival and growth. It consists of four steps: (1) defining the company’s mission, (2) setting objectives and goals, (3) designing a business portfolio, and (4) developing functional plans. Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 61. Print.

Week 8 EOC: Creative Content

Sportivo Vodka, for the sportsman in you

Let's play the better way, Sportivo Vodka

The name Sportivo derives from the Italian word sportsman. Sportivo Vodka is a unique blend of pizza in your bottle. After tasting this combination of flavors, you will never want to reach for a beer again. Sports and pizza go together like movies and popcorn, so why not have a pizza flavored Vodka that gives you the refreshing   twist of game day

The advertisement of Sportivo Vodka is target is the athlete, the sports fan or the casual drinker. The bottle will carry the logo, in a variety of colors, preferably team colors. I will create a 30 second radio spot that will capture the audience in the intro. the desire is to also create a memorable jingle, as catchy as the  “NFL football theme song Compilation” The jingle should be so catchy that the nondrinker will sing it.

The advertising placement will appear on some of the more popular sporting and fantasy football websites. A 30 second commercial spot will air on shows like, “ESPN Radio”, “Mike and Mike in the morning”, and the “Jim Rome Show”. The commercial will air daily right before happy hour and have a heavier rotation on game days.

I will also create a logo that will be interchangeable in the color scheme.

 Why not a pizza flavored Vodka for the sportsmen in you?  

"For most advertisers, the Super Bowl ad itself is only the centerpiece of something much bigger. Long after the game is over, ad critics, media pundits, and consumers are still reviewing, rehashing, and rating the commercials. Advertisers don’t usually sit back and just hope that consumers will talk about their ads. They build events that help to boost the buzz. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/05/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg400>

Let’s play the better way, Sportivo Vodka

Week 7 EOC: The Pitch

Sportivo Vodka

Our Vodka is made from a delicious mixture of Italian spices and infused with the flavors of Pepperoni and Italian Sausage. This flavorful Vodka is known as the symbol of the avid sports fan. Our delicious mixture consists of oregano, sage, basil thyme, rosemary and a savory bay leave along with the sensational savory infused meat flavor. The carnivorous cocktail has the aroma of Pizza and is one of the leading vodkas, with no sugar added and water from the Alps, theis the sportsman Vodka of choice. These days, you’re likely to find ads—well, anywhere. Taxi cabs sport electronic messaging signs tied to GPS location sensors that can pitch local stores and restaurants wherever they roam. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg396

If you have ever desired the experience of pizza, having this fabulous Italian pizza Vodka will make you ready for game day. Superior qualities of Pizza flavored vodkas are delicious and compliment a variety of mixed drinks. This Vodka mixes well in a, Bloody Mary, it adds to a refreshing martini and mixes the best in a “Caesar” which typically contains Sportivo Vodka Clamato, a blend of tomato juice and clam broth, hot sauce and Worcestershire sauce. This Vodka also goes well with any meal.

We are enthusiastic about our product and we all have a sportsman in us.

Sportivo Vodka, for the sportsman in you.

Week 6 EOC: Me x 3

The three  most important things that represent me are, My laptop, my pink macbook pro. I use it for everything and I don't leave home without it.

 

Lifetime Fitness is next on my list. Everyday at 4:30 am I am greeted with a big smiles from the staff at the front door. I enter and begin my routine, some days I do boot camp and other days it's weight lifting, and when I am done I precede to the steam room to relax. I love to get my day going with a great workout to really gets the blood flowing, then i am eager for the rest of my day.

 

No one can complete their beauty regimen without the best lipstick ever, this is absolutely a must have, Mac lipstick. I own so many amazing colors that compliment my skin, you can never go wrong with Mac's lipstick or studio tech foundation.