Wednesday, December 7, 2011

EOC: Week 10: What are the benefits vs the features?


A product can be offered with varying features. A stripped-down model, one without any extras, is the starting point. The company can create higher-level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete.Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch07fig02> 
The benefits of this vodka is it's alternative to beer. This vodka can be mixed with several ingredients making an amazing refreshing beverage. You can also have it on the rocks. Avoiding the bloated feeling after a beer is another benefit of this pizza vodka, full flavor without the full feeling. Sportive Vodka, for the sportsman in you.

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