Three mission statements the I happen to like
Mi Carino Vodka or "My Darling Vodka", strives to give its customers an experience that will help them enjoy the little things in life that are otherwise forgotten in midst of hard times. Remember no matter what life throws at you, Mi Carino will always be there for you. By ENB Studios.
Some companies define their missions myopically in product or technology terms “We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever. Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.(Armstrong,Kotler.40)” corner Armstrong, Gary, and Philip Kotler. Marketing: an Introduction. Boston, MA: Pearson, 2011. Print
Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle. By live and on the fly
Here at Pikané, it is or job to serve you. Our customers are our future and we want to bring you the ultimate in high quality refreshment at a competitive price. Providing happiness is our number one concern and from factory, to store, to home, we can ensure that our taste will not change and our quality will always be high. By phils audio
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