I am Generation X, I would say that I represent my era, Even though my parents did not divorce, I was truly a latchkey kid. The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second. From a marketing standpoint, the Gen Xers are a more skeptical bunch. They tend to research products before they consider a purchase, preferring quality over quantity, and they tend to be less receptive to overt marketing pitches. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Page 73.
Family definitely comes first, this is our foundation, and we try to keep the family in tact at all times. Gen Xers are always eager to give advice to anyone who will listen and I believe we have a lot of sayings, like “Don’t eat all your food so you won’t get all the way sick” or “The best way to keep from falling out is don’t fall in” or “ A penny saved is a penny earned” and we would always ask that question, “what’s the catch,” always thinking there is a scam. We were a part of the Encyclopedia Britannica sales men, who went door to door to sale encyclopedias.
Gen X are pretty up to date with technology and are trying to keep up with the younger generation, not ready to accept the age differences and continuing to feel as young as ever. I also believe that Gen X are much more health conscious, we eat clean and spend a significant amount of time in the gym, trying to stay competitive. Learning is also a constant with Gen X, always knowing the importance of improving for the future.
Michelle Brown 10/19/2011
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