EOC Week 9: Three great mission statements

Three mission statements the I happen to like

Mi Carino Vodka or "My Darling Vodka", strives to give its customers an experience that will help them enjoy the little things in life that are otherwise forgotten in midst of hard times. Remember no matter what life throws at you, Mi Carino will always be there for you. By ENB Studios.

Some companies define their missions myopically in product or technology terms “We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever. Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.(Armstrong,Kotler.40)” corner Armstrong, Gary, and Philip Kotler. Marketing: an Introduction. Boston, MA: Pearson, 2011. Print

Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle. By live and on the fly

Here at Pikané, it is or job to serve you. Our customers are our future and we want to bring you the ultimate in high quality refreshment at a competitive price. Providing happiness is our number one concern and from factory, to store, to home, we can ensure that our taste will not change and our quality will always be high. By phils audio

WEEK 9 Cyber Shopping

The Item I would love to buy as I Cyber-shop it the Earthworks DK/50 Drum Microphone Kit

 is a three-piece microphone set that which has an omnidirectional condenser microphones and an SR30 cardioid condenser microphone. I will achieve detailed and it is the best for recording drums. This is a set and it consist of additional pieces  include three foam, windscreens, mounts, and a storage case mounting clamps, also it has a stainless steel windscreen for the SR30.

The omni mic is used over the drum the SR30 is used at a 45% angle on the kick and it also includes a level pad and a kick pad to control the frequency and attenuation.

Two  QTC50 omni mic’s  are also included and they go overhead. The price is $3,999.00

Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” ”Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011.http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02fig06 At Sportiv Vodka we are checking our progress on a regular basis keeping up with what works or doesn’t work. Doing taste test and getting input from our perspective customers. Our focus is on doing what it takes so we will stay on top. We are focus on the What; ‘Sportivo Vodkas’ (pizza/Italian flavored spitits) the Why; ‘an alternative to beer’, the Where; ‘any sporting event, and When; game day party and just because’ when, ‘right now’ but in the implementation process analysis, planning, implementation, and control are our main four factors of implementing this companies vision, turning our plan into.

Price

 “Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products”. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09boxs17>

Our product will be competition-based, we will match or beat those prices. Our goal is to beat our biggest competitors based on pricing alone. Similar products are available from multiple sources, so based on what the competition is charging we will stay competitive. This pricing strategy may be difficult in the beginning to maintain; because it provides very Our Sportivo Vodka we will be able to gain enough momentum to grow. The pricing per bottle, 16z Sportivo Vodka 1.75L bottle costs will average $20-$28.99, a 750ml bottle is $15.99 and a 375ml bottle costs around $9.00. It will be 80 proof (40 percent alcohol), which is the ordinary strength of most vodkas and “Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09lev1sec2>

Distribution

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage”.)Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011..<http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg312> Our distributers will consist the company designated to provide our water, our distillery expenses which include the ethyl alcohol and the filtration process, our flavoring (Italian sausage and spices), packaging, display advertisements “Conventional distribution channel, A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch10fig03>

Promotion

“Product means the goods-and-services combination the company offers to the target market.Kotler,” Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02fig05

The production of Sportivo is our brand of vodka that we will offer the community. We will transform our ideals into a product desired not only the sports fans but to the casual drinker. The ideas and knowledge that we have gathered to continue the production of our carnivorous spirits are in place and production of the ‘pizza flavored’ vodka will be the highlight of any sporting event.

Product

"Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering."Kotler, Gary Armstrong and Philip. Marketing: An

"Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering."Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>

Our vodka flavor of pizza has been developed with a unique strategy of infusing Italian spices and sausage. we have tested our vodka by doing a market test, and our customers loved it. We have also determined our cost and prices. After Listening carefully to the desires, comments and objections of the buyer and consumers we have decided that our product Sportivo Vodka is marketable and since the latest craze is carnivorous flavored spirits, the timing is perfect. "If the product concept passes the business test, it moves into product development. Here, R&D or engineering develops the product concept into a physical product. The product development step, however, now calls for a large jump in investment. It will show whether the product idea can be turned into a workable product."Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>

Situation or SWOT Analysis

“The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities (Armstrong & Kotler, 56)”.

The Strengths of Sportivo Vodka are 1. the amazing flavored of our vodka, and our focus on taste. 2. Vodka has topped the sales of spirits in the US. 3. An affordable pricing. 4. High-quality products with a personal touch and a distinctive taste are easy to market. 5. This product is available year round. 6. A fine-tuned combination of Italian ingredients, spice and meat flavors. 7. Our product is being introduced the carnivorous cocktail craze and will be marketed to last. 8. Since our sportsmen know a lot more about alcohol than they used to they are ready for something new and they don’t want to be limited to beer. Our Weaknesses may be that 1. Sportivo will compete with other spice and meat flavored Vodkas, like Bacon Vodka 2. Meat and spice flavoring is new to the market and it will take creative marketing. 3. Production will take more time 4. The Italian sausage and the pepperoni will increase production cost. 5. Labeling may play a factor in raising cost. Our Opportunities may consist of 1. Sporting events are all year long 2. Advertising can be done though fantasy football sites, which currently have beer advertisements regularly. 3. Las Vegas offers Sports book areas, which would be a good opportunity to launch product. 4. Sports bars offer opportunities for special event promotions. Then there are the Threats and they are 1. Not every one is fond of meat cocktails 2. Increase competition of unique flavored Vodkas like meat lover’ cocktails 3. Product becoming unpopular on the down side of the craze 4.increased competition. “In addition to being good at the marketing in marketing management, companies also need to pay attention to the management.” Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 55. Print.

 

Target Market Strategy

A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. Vital Source Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec10>

We have a specific focus that will help us find and nurture a strong customer base. We have narrowed our company's focus to a specific demographic, the 'sportsman'. Our company is an expert in the area of sports, vodka and pizza; we have combined the three and are focusing specifically on the sports enthusiast.  And we are the authority on sports pizza and vodka our name defines us  narrowing our market to the sportsman in you.

Objectives

“These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives.” We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Developing Sportivo Vodka and the first choice of spirits during any sporting event. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability keeping production costs at no more than 30% of revenue. Our aim in maintaining a quality experience with our sportsman and serious vodka drinkers will increase overall excitement about our product.

“An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind. Table 12.1 lists examples of each of these specific objectives.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch12lev2sec6>

Business Mission Statement

 "The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio. Then each business and product unit must develop detailed marketing plans in line with the company wide plan (Kotler, Armstrong 61)"Sportivo Vodka is a spunky, imaginative company whose aim is to offer quality flavors to our vodka at moderate pricing.with our process of infusing flavors and adding natural ingredients we have designed an amazing product for the sportsman in you. We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability and maintaining a quality experience with our sportsman and serious vodka drinkers in mind. "Marketing contributes to strategic planning, and the overall plan defines marketing’s role in the company. Strategic planning involves developing a strategy for long-run survival and growth. It consists of four steps: (1) defining the company’s mission, (2) setting objectives and goals, (3) designing a business portfolio, and (4) developing functional plans. Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 61. Print.

Week 8 EOC: Creative Content

Sportivo Vodka, for the sportsman in you

Let's play the better way, Sportivo Vodka

The name Sportivo derives from the Italian word sportsman. Sportivo Vodka is a unique blend of pizza in your bottle. After tasting this combination of flavors, you will never want to reach for a beer again. Sports and pizza go together like movies and popcorn, so why not have a pizza flavored Vodka that gives you the refreshing   twist of game day

The advertisement of Sportivo Vodka is target is the athlete, the sports fan or the casual drinker. The bottle will carry the logo, in a variety of colors, preferably team colors. I will create a 30 second radio spot that will capture the audience in the intro. the desire is to also create a memorable jingle, as catchy as the  “NFL football theme song Compilation” The jingle should be so catchy that the nondrinker will sing it.

The advertising placement will appear on some of the more popular sporting and fantasy football websites. A 30 second commercial spot will air on shows like, “ESPN Radio”, “Mike and Mike in the morning”, and the “Jim Rome Show”. The commercial will air daily right before happy hour and have a heavier rotation on game days.

I will also create a logo that will be interchangeable in the color scheme.

 Why not a pizza flavored Vodka for the sportsmen in you?  

"For most advertisers, the Super Bowl ad itself is only the centerpiece of something much bigger. Long after the game is over, ad critics, media pundits, and consumers are still reviewing, rehashing, and rating the commercials. Advertisers don’t usually sit back and just hope that consumers will talk about their ads. They build events that help to boost the buzz. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/05/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg400>

Let’s play the better way, Sportivo Vodka

Week 7 EOC: The Pitch

Sportivo Vodka

Our Vodka is made from a delicious mixture of Italian spices and infused with the flavors of Pepperoni and Italian Sausage. This flavorful Vodka is known as the symbol of the avid sports fan. Our delicious mixture consists of oregano, sage, basil thyme, rosemary and a savory bay leave along with the sensational savory infused meat flavor. The carnivorous cocktail has the aroma of Pizza and is one of the leading vodkas, with no sugar added and water from the Alps, theis the sportsman Vodka of choice. These days, you’re likely to find ads—well, anywhere. Taxi cabs sport electronic messaging signs tied to GPS location sensors that can pitch local stores and restaurants wherever they roam. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg396

If you have ever desired the experience of pizza, having this fabulous Italian pizza Vodka will make you ready for game day. Superior qualities of Pizza flavored vodkas are delicious and compliment a variety of mixed drinks. This Vodka mixes well in a, Bloody Mary, it adds to a refreshing martini and mixes the best in a “Caesar” which typically contains Sportivo Vodka Clamato, a blend of tomato juice and clam broth, hot sauce and Worcestershire sauce. This Vodka also goes well with any meal.

We are enthusiastic about our product and we all have a sportsman in us.

Sportivo Vodka, for the sportsman in you.

Week 6 EOC: Me x 3

The three  most important things that represent me are, My laptop, my pink macbook pro. I use it for everything and I don't leave home without it.

 

Lifetime Fitness is next on my list. Everyday at 4:30 am I am greeted with a big smiles from the staff at the front door. I enter and begin my routine, some days I do boot camp and other days it's weight lifting, and when I am done I precede to the steam room to relax. I love to get my day going with a great workout to really gets the blood flowing, then i am eager for the rest of my day.

 

No one can complete their beauty regimen without the best lipstick ever, this is absolutely a must have, Mac lipstick. I own so many amazing colors that compliment my skin, you can never go wrong with Mac's lipstick or studio tech foundation.

Week 5 EOC: Social Networks and Job Hunting

Facebook, blogs, twitter, linkedn, and other social media networks are a place for everyday web enthusiasts, to go and socialize with others, meet new people, learn about everything, and even job search.

Is Facebook changing? Will they take over traditional job sites? It is possible. One reason is it’s free. I’m not so sure I would want and employer to go to my facebook page or even browse. I recently found out that some companies have a department specifically designed for social networks. They use facebook and other sites even blogs, to get personal information on new hires or see what you talk about; they also look at those risqué pictures that you don’t really want your mother to see. Facebook's use as a job recruitment efforts have just begun but should be in full swing by 2012. The appeal is growing; even resumes are set up as websites and blogs. I visited a website who’s motto is “Don’t send a resume. Tell your story”. This site is a resume website, re.vu.com. It definitely will grab the attention of an employer, so as we see a change in social networking we will also see a change in our job seeking methods. Some recruiters say they have all but eliminated their spending on job sites. The alternative is also the use of Craigslist, taking advantage of free method of recruiting employees.
Light8, Joe. "Recruiters Troll Facebook for Candidates They like." 8 Aug. 2011. Web.

Another trend is the Brand Ambassadors, what better way to get your product out than having someone who has embodied the image, demeanor, and appearance of your company. Ambassadors love there product so much, that pay isn’t always an issue; some love the perks of getting free products, discounts and party invites. Turning everyday consumers into brand ambassadors has become the more cost effective method of marketing. Brand companies are more common now than ever, and  the growth will continue. Conventions, events, festivals, parties, someone is always pushing a new product, what better way to advertise than having several people wearing or serving something with your product name on it. Armstrong, Gary, and Philip Kotler. Marketing: an Introduction. 10th ed. Upper Saddle River, NJ: Prentice Hall, 2011.143. Print.

Technology is taking over, In the palm of your hand you can find info on the latest jobs, send a resume, have a meeting, or socialize with your friends. The world is endless, we should expect anything to be possible, and we must be open for change. Traditional job seeking, socializing and advertising won’t exist. So I guess we should go with the flow, enjoy the, technology, social networking, ieverything, new world. I promise it  will be fun, just keep up.