 |
| Sportivo Vodka, for the sportsman in you |
 |
| Let's play the better way, Sportivo Vodka |
The name Sportivo derives from the Italian word sportsman. Sportivo Vodka is a unique blend of pizza in your bottle. After tasting this combination of flavors, you will never want to reach for a beer again. Sports and pizza go together like movies and popcorn, so why not have a pizza flavored Vodka that gives you the refreshing twist of game day
The advertisement of Sportivo Vodka is target is the athlete, the sports fan or the casual drinker. The bottle will carry the logo, in a variety of colors, preferably team colors. I will create a 30 second radio spot that will capture the audience in the intro. the desire is to also create a memorable jingle, as catchy as the “NFL football theme song Compilation” The jingle should be so catchy that the nondrinker will sing it.
The advertising placement will appear on some of the more popular sporting and fantasy football websites. A 30 second commercial spot will air on shows like, “ESPN Radio”, “Mike and Mike in the morning”, and the “Jim Rome Show”. The commercial will air daily right before happy hour and have a heavier rotation on game days.
I will also create a logo that will be interchangeable in the color scheme.
Why not a pizza flavored Vodka for the sportsmen in you?
"For most advertisers, the Super Bowl ad itself is only the centerpiece of something much bigger. Long after the game is over, ad critics, media pundits, and consumers are still reviewing, rehashing, and rating the commercials. Advertisers don’t usually sit back and just hope that consumers will talk about their ads. They build events that help to boost the buzz. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/05/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg400>
Let’s play the better way, Sportivo Vodka
No comments:
Post a Comment