Price

 “Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products”. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09boxs17>

Our product will be competition-based, we will match or beat those prices. Our goal is to beat our biggest competitors based on pricing alone. Similar products are available from multiple sources, so based on what the competition is charging we will stay competitive. This pricing strategy may be difficult in the beginning to maintain; because it provides very Our Sportivo Vodka we will be able to gain enough momentum to grow. The pricing per bottle, 16z Sportivo Vodka 1.75L bottle costs will average $20-$28.99, a 750ml bottle is $15.99 and a 375ml bottle costs around $9.00. It will be 80 proof (40 percent alcohol), which is the ordinary strength of most vodkas and “Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch09lev1sec2>