Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” ”Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011.http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02fig06 At Sportiv Vodka we are checking our progress on a regular basis keeping up with what works or doesn’t work. Doing taste test and getting input from our perspective customers. Our focus is on doing what it takes so we will stay on top. We are focus on the What; ‘Sportivo Vodkas’ (pizza/Italian flavored spitits) the Why; ‘an alternative to beer’, the Where; ‘any sporting event, and When; game day party and just because’ when, ‘right now’ but in the implementation process analysis, planning, implementation, and control are our main four factors of implementing this companies vision, turning our plan into.