Product

"Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering."Kotler, Gary Armstrong and Philip. Marketing: An

"Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering."Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>

Our vodka flavor of pizza has been developed with a unique strategy of infusing Italian spices and sausage. we have tested our vodka by doing a market test, and our customers loved it. We have also determined our cost and prices. After Listening carefully to the desires, comments and objections of the buyer and consumers we have decided that our product Sportivo Vodka is marketable and since the latest craze is carnivorous flavored spirits, the timing is perfect. "If the product concept passes the business test, it moves into product development. Here, R&D or engineering develops the product concept into a physical product. The product development step, however, now calls for a large jump in investment. It will show whether the product idea can be turned into a workable product."Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch08lev2sec5>