“These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives.” We view ourselves as an innovative company with creative ideals and we cater to our customers, especially the serious sports fan. Developing Sportivo Vodka and the first choice of spirits during any sporting event. Our aim is to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability keeping production costs at no more than 30% of revenue. Our aim in maintaining a quality experience with our sportsman and serious vodka drinkers will increase overall excitement about our product.
“An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind. Table 12.1 lists examples of each of these specific objectives.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch12lev2sec6>
No comments:
Post a Comment