“Product means the goods-and-services combination the company offers to the target market.Kotler,” Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/13/2011. http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02fig05
The production of Sportivo is our brand of vodka that we will offer the community. We will transform our ideals into a product desired not only the sports fans but to the casual drinker. The ideas and knowledge that we have gathered to continue the production of our carnivorous spirits are in place and production of the ‘pizza flavored’ vodka will be the highlight of any sporting event.
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