Distribution

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage”.)Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, 12/09/2011..<http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg312> Our distributers will consist the company designated to provide our water, our distillery expenses which include the ethyl alcohol and the filtration process, our flavoring (Italian sausage and spices), packaging, display advertisements “Conventional distribution channel, A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 12/09/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch10fig03>