“The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities (Armstrong & Kotler, 56)”.
The Strengths of Sportivo Vodka are 1. the amazing flavored of our vodka, and our focus on taste. 2. Vodka has topped the sales of spirits in the US. 3. An affordable pricing. 4. High-quality products with a personal touch and a distinctive taste are easy to market. 5. This product is available year round. 6. A fine-tuned combination of Italian ingredients, spice and meat flavors. 7. Our product is being introduced the carnivorous cocktail craze and will be marketed to last. 8. Since our sportsmen know a lot more about alcohol than they used to they are ready for something new and they don’t want to be limited to beer. Our Weaknesses may be that 1. Sportivo will compete with other spice and meat flavored Vodkas, like Bacon Vodka 2. Meat and spice flavoring is new to the market and it will take creative marketing. 3. Production will take more time 4. The Italian sausage and the pepperoni will increase production cost. 5. Labeling may play a factor in raising cost. Our Opportunities may consist of 1. Sporting events are all year long 2. Advertising can be done though fantasy football sites, which currently have beer advertisements regularly. 3. Las Vegas offers Sports book areas, which would be a good opportunity to launch product. 4. Sports bars offer opportunities for special event promotions. Then there are the Threats and they are 1. Not every one is fond of meat cocktails 2. Increase competition of unique flavored Vodkas like meat lover’ cocktails 3. Product becoming unpopular on the down side of the craze 4.increased competition. “In addition to being good at the marketing in marketing management, companies also need to pay attention to the management.” Armstrong, Gary, and Philip Kotler. "2." Marketing: an Introduction. 10th ed. Printice Hall, 2011. 55. Print.
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