Target Market Strategy

A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. Vital Source Bookshelf. Pearson Learning Solutions, , 12/13/2011. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec10>

We have a specific focus that will help us find and nurture a strong customer base. We have narrowed our company's focus to a specific demographic, the 'sportsman'. Our company is an expert in the area of sports, vodka and pizza; we have combined the three and are focusing specifically on the sports enthusiast.  And we are the authority on sports pizza and vodka our name defines us  narrowing our market to the sportsman in you.